New Media Marketer

Joint Venture Marketing - Building Your Business with Support

Joint Venture marketing is a way to effectively combine your marketing efforts with another person or business and increase your profits. Basically, a joint venture is a short-term partnership with another business; you promote the business, they promote your business, and as sales increase for both companies, you split the profits.

Joint venture marketing is especially effective when selling products or services online. With online marketing, your email list is an important part of your marketing efforts. When you work with a compatible online marketer, you can share your email list with another marketer and their list with you.

Promoting someone else's product and services requires quite a commitment from you. Before you begin marketing their business, you must be sure that the goods or services are something of quality that you are willing to endorse. The best way to find out is to receive samples of the goods and evaluate them personally. If the joint venture company isn't willing to supply samples, they aren't a good candidate for your efforts. Of course, you'll want to provide samples of your goods in exchange.

You want to have first hand knowledge of how their product works or performs and you want them to have the same knowledge of yours. As you begin to understand the other company's products you develop a level of trust and clarity, which are vital for your joint marketing efforts.

Some examples of successful joint venture marketing:

Using blogs or podcasts to share your business ideas and information. Podcasts allow users to get a chance to hear your voice, they develop a better feeling for the company or business that's being promoted because there seems to be a more personal element. Blogs are great for recommending your joint venture partners business, and good for tracking client hits and click through rates on the computer.

Offering public speaking events and seminars. What better way to get to know your venture marketing partner than working a public event with them such as an informational seminar? Of course, you need to select a partner that offers complimentary services, but this can be a great setting for marketing. As an example: if you have a real estate business you could develop a seminar with a mortgage officer. Then you can continue to refer clients back and forth to your partner.

Check out social networking sites. You Tube, FaceBook , MySpace, Plaxo, and Ryze among others. These sites regularly pop-up, allowing users to go in, set up a blog, put in videos or pictures and offer links.

Set-up affiliates on your website. Provide links to your venture marketing partner or their services. Maintain a link besides your blog, so that readers can respond by clicking the link for more information. Affiliate marketing is an important source of income for many online sites as an example, lots of people link to Amazon.com with book recommendations. When the user clicks on the link, you get a percentage of the sale.

There are lots of ways to add valuable marketing to your business without spending another dime. Joint venture marketing is just one of those effective ways. Pick your joint venture partner carefully and you can enhance your profits.

James Copper is a writer for http://www.unitymarketing.com


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Marketing Techniques: That Can Make Your Business Successful

Successful utilization of marketing technique is essential for a business to grow. The term 'marketing techniques' is quite old though because for decades now businesses have tried to sell their product and services and adopted a range of such techniques to become successful in this. There are however several forms of marketing techniques, of which two worth a special mention is Direct Marketing Techniques and Internet Marketing Techniques.

Direct Marketing Techniques

Direct Marketing involves advertising techniques that reach the target audience directly. Popular channels of direct marketing include mailers, brochures, in-house magazines, letters and catalogues that are either mailed to customers, prospective clients and even to employees. They are sent either on special occasions such as Christmas, Easter, Thanksgiving, Halloween and others like this.

However, the response in this case is solely dependant on the client. The business can gauge the effect of the marketing method quite quickly by seeing the response to the direct marketing techniques that are employed. Of course, some considerable expense is involved in this process of marketing a product or a service. Some businesses also send out their line of approach in selecting a product or service instead of the item or items. Emails are also often used to reach the targeted audience, provided addresses are available to the business house. And for this they often try to either build up a database.

Internet Marketing Techniques

Internet Marketing Techniques is a relatively recent development and in this, the key is to select the right marketing tool. To begin with, traffic here is the first and the last word. In fact, Web traffic analysis is perhaps the keyword in analyzing the nature of the prospects. Who are the people that are visiting the website, are there more males or females, what about the demographics, what is the age group and the purchasing power of the visitors? All these are relevant questions, the answers to which can help a business fine-tune its marketing approach.

There are many tools that help a business carry out the analytics to find out all this data. And if you are running a PPC campaign in Google or MSN, there is analytics inbuilt into them that will also help you.

Many online businesses encourage visitors to take action by giving away freebies that are there only for a limited time. This might prove important because it provides an additional incentive for the visitor to "Buy Now" as opposed to coming back later.

Marketing techniques always evolve. It has always been this way, and the techniques will continue to change in the future too with time, technology, shift in social practices and purchasing habits. And of course the biggest threat is the competition how to stay ahead by evolving quickly and discontinuing the techniques that have become a cliche.

But the core will never change. That is the purpose of marketing techniques to take the product or the service from the business to the consumer and sell. And this can be achieved only by meeting a very basic demand of the consumer.

James Copper is a writer for http://www.unitymarketing.com where you can find out about marketing techniques


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Telesales Adds Money to Company Bottom Line

Telesales, also known as telemarketing, has earned a bad reputation in many business circles. Before consumer's legislation, telesales agents or telemarketers had unfettered access to potential clients. Anyone with a telephone listing was guaranteed an evening call from an unsolicited sales person.

But that doesn't mean that telesales has to be a dead business avenue. In fact, telemarketing continues to play an incredibly important role in the sales process. It's far more efficient to use highly trained, inside sales personnel to call, answer questions, promote businesses, and develop sales than it is to employ an expensive outside sales force.

Telesales is especially effective because it closes the gap that is often created between the time of marketing (or the purchase of leads), and the time sales people can contact prospective leads. Telemarketing can easily make those marketing leads even more effective by truly qualifying them over the phone. Rather than a wasted face-to-face visit, a good telesales associate can qualify the potential client, find out who the decision makers are, and produce documented leads for the outside sales force.

In fact, in many instances, telesales associates have eliminated the need for outside sales associates. With so much commerce done over the Internet and via catalogs, telephone sales people can provide much of the same information as an outside sales associate. Clients are able to view products or samples over the web, while the telemarketing professional answer questions, up-sells when appropriate and creates a strong client relationships.

Of course, telesales or telemarketing is not a job for just anyone. This job requires some very specific skills. Along with all the other sales skills you associate with a selling position, the telemarketer also has to have the ability to be persuasive on the phone, to use their voice in a manner that attracts attention, establishes camaraderie, and shows enthusiasm. Some of the best sales people are people persons. They like to get out there and meet new people. A telemarketer has to have those same skills, yet be quite content to sit behind a desk in a cubicle or phone bank. They also have to have a thick skin. This is one of the jobs that virtually guarantees angry hang-ups in response to calls.

Fortunately, outsourcing has made inside phone sales an affordable method for adding to a sales staff. Many outsourcing agencies offer highly skilled telemarketers able to work around the clock to contact your clients all over the globe. In addition, these companies also offer continual supervision for the sales staff. They demand that the sales person meet a certain standard for professionalism and offer on-going training to improve quality control and customer service.

Adding a telesales or telemarketing staff can be one of the most effective methods for increasing your business sales. However, it is a decision that needs to be carefully balanced by available staff, appropriate skills, or funds for outsourcing. Using telephone sales people can be a great way to connect with clients and establish a fast method of sales but make sure you have the right people in place to represent your company over the phone.

James Copper is a writer for http://www.marketinglinx.com


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Internet Marketing Tips & Strategies To Help Your Business

Setting up a website for your company can be a fairly easy task, but the hard part is taking the time to plan and ensure that your website is ready for online marketing. After you set up your site and before you even begin to consider an Internet marketing plan, it's important to create an environment in which your website can thrive within. Many smaller organizations often make the mistake of focusing all of their time and energy on Internet marketing but have neglected to lay the ground work involved with having a website for your business. The following are a few tips and strategies that can help you make sure your website is ready for Internet marketing.

1) Discover Your Niche Market. It's important to have a niche market so that you can target specific customers with your information, advice, products or services. Once you've discovered your niche and targeted the customers buying into that genre, you can shape your web content and marketing strategies much easier. It's also important to remember that your target market online can be much different than your target market offline so the marketing strategies you use for customers actually coming to your business directly will probably be much different than the strategies you use on the web.

2) Keep In Touch With Consumers. After you've developed your site with your target market in mind, you want to make sure you've done everything possible to facilitate the communication between your customers and your business. Brainstorm about the ways that consumers may want to access your company, whether it be through email, newsletters, or mailing lists. It's important to let your customers know that you're still around and there for them whenever they need your products or service.

3) Branding. In order to build a strong customer base and create a name that consumers can trust, it's important to build a brand around your company. Rather than using a free website service, purchase a domain so that consumers know that you're a legitimate business. Just like a storefront or office, a businesses website should look incredibly professional. There should also be contact information somewhere on your website, including an address, email and phone number so that customers weary of paying for online services can be reassured that the business does in fact exist and is at least somewhat professional.

Once you've discovered your niche market, make sure you keep in touch with your regular consumers as well as prospective customers to ensure that your business is strong and will be around in the future. Create a professional image of your company in order to build trust and bring recognition to your businesses name. Remember that, just like any other business, a website represents your services so mediocre designs, content and images will not fool customers, but only turn them off to the product you provide.

James Copper is a writer for http://www.marketinglinx.com where you can find the best internet marketing strategies


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The Effectiveness Of Auto-Responders As Marketing Tools

When your business is blooming, it's difficult to find the time each day to respond to every customer inquiry and manually email each customer a newsletter or other company information essential to keeping consumers informed and coming back to use your products or service. An auto-responder cannot only save time, but serve as a great marketing tool that works constantly, allowing you to focus on something else.

In the field of Internet marketing, there are not many tools that are as effective as the auto-responder. Any business owner who's goal is to increase the sales of their products can benefit by using auto-responders because they keep a customer satisfied until an employee is freed up and able to respond personally.

Auto-responders allow users to create several messages and message formats that can be sent out on a daily, weekly or monthly basis. The services of an auto-responder can free up the time of those working within the business, allowing them to concentrate on making the business stronger and more useful to customers, which many consumers do not understand. Though it's important that a customer feels important and as though they are a businesses main concern, if you devote to much time to them, your attention is taken away from the job you should be doing.

Even if there is a relatively small amount of traffic to your website, an auto-responder can be useful in targeting potential customers. When a consumer uses your website, they may provide their email address in order to use one of your services. You can then include that address in a list of contacts to send new and exciting information to regarding your company and products. Email newsletters are one of the easiest, fastest and least expensive ways to market your business to customers and auto-responding can make it that much more simple.

In order to keep the loyal customers you already have, it's important to make them feel as though every inquiry they have is incredibly important to you. Realistically, it's impossible to answer hundreds of inquiries each day, but with an auto-responder, every customer can feel as though they've been attended to. A response can be formatted to promise customer assistance within 24 hours or can even contain information to solve the problem without the use of any personnel. For instance, if a customer is interested in receiving a new product catalog, you can set up an inquiry box so they check off that category and an email you have already created containing information about how to receive the catalog is sent to them automatically.

In order to benefit from the services of an auto-responder, it's essential to be sure it is functioning correctly. Check to make sure that all the templates are set to be sent for certain inquiries and make sure messages are as detailed and personalized as possible so that customers still feel as though they're receiving one-on-one service.

James Copper is a writer for http://www.marketinglinx.com


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Marketing Help: Everything You Need To Know

The term "pod cast" combines the words "iPod" and "broadcast". The host or author of a pod cast is often called a "pod caster". An easy way to understand the term is audio on demand. People can listen to them when it is most convenient for them - whether they are early birds or night owls, pod casting can fit their schedule. The Apple iPod was the first brand of portable media player for which the first pod casting scripts were developed. Since then, the pod casting revolution has taken off, with pod casting being especially suited to the entertainment industry. It is also great for advertising your web site, which will be discussed further.

Pod casts are great internet marketing tools which can be used for effectively advertising your website for free. They are incredibly popular today with a rise in the need for .mp3 and audio files as they provide a way for you to reach your customer base. A pod cast is an audio file stored on the internet that customers can download to their computers or MP3 players and listen to whenever they want.

What makes pod casting different and really useful as a business tool is that customers can subscribe to programs they are interested in. This means that free and easy-to-use pod casting software downloads new pod casts automatically to your customer's computer as soon as they become available.

Even after the download, convenience doesn't stop there. Once the pod casts are downloaded to your customers' computers, they can synch them to their MP3 player, burn them to a CD, or just listen to them through their computer speakers. Customers can subscribe to your pod cast, download it, and take it with them as they go out jogging or travel to the office.

You can add a pod cast to your website, or email it out to customers, and also add them to other websites for free. Creating one is easy. The first thing to do is find a website that offers the recordable tools. There are many of these out there, you just need to do a search for "pod casting".

The next thing to do is write a script for your pod cast. This will be the message you want to communicate to the listeners about your site. Ensure that it reads well and the pod cast for your message should last about 45-60 seconds when read out loud.

It is important that you speak with personality, using excitement in your voice and be sure to catch the listener's attention. If your voice isn't unique, and your message is dull and boring, people won't even listen to the message but will turn off right away.

Pod casting is a fun and creative advertising tool which is a free method for your website. It is quick and easy to download the recording tools to help you create the file - there are many places online to do this. Post your pod cast in many places online which means more traffic can be generated to your website with pod casting.

James Copper is a writer for http://www.unitymarketing.com where you can find marketing help


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Why You Should Be Getting Involved With Internet Marketing

The term "Internet Marketing", also referred to as E marketing or online marketing, is an incredibly broad one. The internet has brought many advantages to marketing including low costs in distributing information and media to a global audience. Online marketing may mean one thing to you, but to another person it could produce a completely different set of values. You may see this as a problem, but it is actually an advantage because this shows that internet marketing is a vast industry and can be worked with in many different ways.

Companies that use internet marketing can save money because of a reduced need for a sales force. Consumers can access the internet and research products as well as purchase them, at any time of the day, not just during average working hours. Web marketing is growing at a faster rate than other types of media so it is a worthwhile and desired tool to adopt.

If you have identified internet marketing as your favoured method, then you should learn about the industry in which it is in. First ask yourself 'why do I need internet marketing skills?' The fact that you have a website is the answer to this question. When the website is developed, you will want to drive traffic to it and the most effective way to do this is through internet marketing.

There are many business models based on the specific needs of each person or business who launches an online marketing campaign. These include e-commerce which refers to retailing over the internet i.e. goods are sold to directly to businesses or consumers; publishing, or the sale of advertising; and lead-based sites where a company generates value by getting sales leads on their sites.

The first thing to do when getting started with online marketing is to gather as much information together as possible. Internet marketing is a popular topic so there should be many resources available both online and offline. Just make sure your online information is from knowledgeable people who provide credible sources.

If internet marketing seems slightly out of your realm, then it is best to get in touch with companies who specialise in this area to allow you better insight and inside knowledge. There are many companies that will work on your behalf to ensure that your online marketing campaigns are a success. You will obviously have to pay for such services, but it will ensure a worthy investment and money-making results for you in the long-term.

As you can probably gather, getting started in internet marketing is just the beginning. After you have decided that an internet marketing campaign is needed for your project, it is then important to consider all of your options closely. As discussed, you can do many things to make internet marketing work to your advantage, as it is such a vast area.

To conclude, internet marketing involves carrying out your own research, and then hiring a company to work on your behalf, ensuring great results for your website.

James Copper is a writer for http://www.unitymarketing.com where you can find internet marketing help


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Strategies for Starting School - Preparation, First Day of School and What to Expect

Several times this month, Fiona Brill and her five year old son have walked to the nearby Primary School. There they play on the monkey-bars, eat a picnic lunch and try out all the drinking taps to discover which ones work - and which ones spray water everywhere. Fiona points out the classroom Nicky will be in this year and the bench she will sit on, when it is time to collect him. In just a few weeks, Nicky will go to school for the first time. Fiona is already working to make the transition as easy and as happy as possible.

It need not be tears and traumas at the school gate at the start of the year. Given preparation and a positive attitude to school, the first day - and all the other days too - can be a time to look forward to and enjoy.

The Weeks Before

* Many schools arrange orientation days where children are shown around and perhaps have a story read to them by a 'real' teacher. These are a terrific introduction.

* Talk about school often, in casual conversation. ('Yes, you can read "cat". You'll learn to read lots of words at school.') Be positive and enthusiastic in your attitude, but on the other hand, don't build it up too much -school can't live up to the reputation of Circus Maximus.

* Education Departments often have excellent booklets to offer ideas. Ask for them.

* Visit the school grounds several times so your child has a concrete picture of where they will be spending their time. Like Fiona, show them the classroom, the toilets, try out the drinking taps and play some chasey on the oval.

* Point out where you will sit and wait to meet your child after school. Knowing you will be at a set place at a set time makes them feel much more secure.

* Get kids involved in a fashion parade of trying on uniforms. They can write their names on painting smocks, lunch boxes and school bag in texta.

* Have picnics where you practice undoing drink lids and unravelling dried fruit and sandwiches from plastic wrap. (Or try using waxed paper instead, it's easier for small fingers.)

* Talk often about how long the school day will be in simple terms - 'After lunch, you'll have some more games and stories and then I'll be waiting to take you home.'

* Gather uniforms, art smocks and school bags well in advance. This avoids the terrible night before finding frenzy!

* Make sure everyone gets an early night!

The First Day.

* Help your child get ready in a calm and relaxed manner. Even if you have to get up earlier to avoid panics and last minute rush.

* Arrange to meet up with one of your children's friends and their parents. That way you can all walk together and support each other.

* Don't forget to leave extra time for a photo or two. It's something to really treasure later.

* Understand that there will be little time for the teacher to chat to you. This can happen later, on other days. Teachers need to concentrate just on the children during those first few chaotic days!

* In the classroom, get your child involved in an activity (just like at kinder), but don't stay too long.

* Always tell your child you are leaving, but keep it casual - five act farewells are a terrible strain on both parents and children. When you leave, do so quickly and firmly - even if tears start. Teachers are experts in comforting and distracting children - but they can only do so when parents (always the child's first choice!) are no longer there.

* Keep reminding yourself (often) that most children who cry on the first day when parents leave are happily involved in drawing elephants and making friends before the parent has even made it home.

* Be there waiting when school ends. Even two minutes late can feel like two hours to a Prep kid.

The First Few Weeks

* Expect some deterioration in behaviour in those early days, because of tiredness. Answering back, rudeness, fighting and even bed-wetting are all signs of tension. You don't have to accept it, but you don't have to go racing back to the child rearing manuals just yet either. Cuddles, kindness and quiet times should see the problem out.

* Have a small snack and some quiet activity ready for when you both get home. Unwind gently, chat about the day, even get some favourite videos to watch, until energy levels return. Don't ask five friends over to play - no matter how much they beg you!

* Don't talk much about what you did during the day, especially if it was exciting. Imply it was business as usual at home or at work. Children hate to miss out.

* However, do actually plan something special for yourself - especially on that first day alone. Even if you have two toddlers and a baby still underfoot, a child going to school for the first time leaves a huge gap in your life. Fill it with something special. It's a new beginning for all of you.

'No, you can't jump on those squares,' Nicky Brill is telling his mother. 'This is my school. I make the rules.' He has already made the transition. The first day of school is something to look forward to for both of them.

(c) Jen McVeity, National Literacy Champion.

The fun Seven Steps to Writing Success program, by successful author, Jen McVeity, is in 900+ schools. Suited to the home school curriculum & gifted children, it has rapidly increased students' writing skills and enjoyment. Visit http://www.sevenstepswriting.com for top writing tips and activities - more in the free Parent Newsletters. Click on 'Sample' tab for a free Story Starters Worksheet.


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How to Use Fitness Breaks to Keep Your Students Alert

There is not a teacher alive who has not stood in front of a classroom of drowsy students. There is no doubt that teaching effectiveness is much reduced when students can barely keep their eyes open. Fortunately, physical activity can be used to energize such classroom lulls.

ENERGY BREAKS
A short fitness break of three to four minutes can get the blood pumping again, relieve boredom, reduce tension and increase your students' level of alertness. The result will be better learning by students and a better teaching experience for you. While it is not time spent on-task, it will make your students more able to learn, so it is definitely worthwhile.

MUSIC
Some of the best energy breaks are performed to music, using on-the-spot aerobics movements designed to move the limbs and get the blood flowing. Be sure to have a tape full of 3-4 minute songs suitable for such a routine.
A good tempo for such songs is 20-24 beats in a 10-second time span. The exercises you select should be appropriate for a teacher and studens wearing typical classroom clothing.

OFFICE WORKER ROUTINES This is also a good opportunity to introduce exercises your students can use once they are in the work world and stuck at a desk all day. Such exercises include wrist rotations, shoulder shrugs, heel lifts, neck movements and the soldier press, all of which can be performed while seated.

SAMPLE ENERGY BREAK MOVEMENTS Here are some sample movements you could use in your routine:

1. High knee marching. 2. Jogging lightly on the spot. 3. Race walking on the spot. 4. Arm rotations, forward and back. 5. Skip rope movements and variations such as crossovers, and backwards arm rotations. 6. Swimming movements with the arms, mimicking different strokes. 7. Throwing movements. 8. Jump shot movements. 9. Various dance step variations: sideways steps, forward steps, backwards steps, etc. 10. Touching various body parts: head, shoulders, hips, knees, shins, toes (i.e. playing Simon Says while marching). 11. Various weight training movements: bench press, pull-downs, arm curls, triceps extensions, bent arm raises, squats, hamstring curls, soldier press, adductions and abductions, lunges.

OPTIONS 1. A nice touch is to use music that matches the theme of upcoming holidays. For example, Christmas music with a good aerobics beat and with Christmas-related movements such as trimming the tree, making Christmas bread (kneading the dough, rolling it out), chopping the firewood, etc.

2. After you have performed some sample energy breaks, you could assign students the task of leading a class. It will be their job to select the music and matching movements. Preparing for their leadership role can be an assignment.

Reference: Jenni Coombs (Strathern Elementary/Junior High School, Edmonton, Alberta), Energy breaks. Teaching Health-PE in the Early Childhood Classroom, Health and Physical Education Council of the Alberta Teachers Assn.

Dick Moss (editor@peupdate.com) is the publisher of PE Update.com - a website that keeps physical educators and coaches up-to-date on over 40 sports, fitness and coaching topics. The website also provides a free newsletter, blog and sample articles. Check it out at: www.peUpdate.com


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How To Read Charts on The Grand Exchange

Newsflash: Runescape Introduces Charting

One of the most exciting features post Grand-Exchange has got to be the new price and charting database.

For the parents reading this article, Runescape is a multiplayer adventure game played by millions of children worldwide, with at least 100,000 online at any time of the day or night. A tiny part of that game is an automated item trading system started in January 2008, something like a hybrid of the stock market and Ebay. Runescape has recently introduced stock-market like graphs and this article explains how to use them.

Firstly to find an item on the exchange there are a few tips you need to know. Maybe this will change once it's out of Beta but let's go.

If you search on an item like Dragon Boots, every item with the word Dragon AND every item with the word boots will be listed. The solution to narrow your search is to enclose your search query in quotes "Dragon Boots" - like that. Then your item will come up.

The charts dont show prices. They show averages. So if 10 items sold for 20k and 10 more sold for 21k then the average would be (10*20k + 10*21k) / 20. ie average 20.5k

Runescape has 3 ways of working out the average. First is the daily average. They take all the sales of the one day add them up and divide by the number of sales. This is the bright yellow line.

The second average is taken over 5 days. So all of the sales over the past 5 days are added together and divided by the number of sales. Each day, the previous days sales are dropped off and the new days sales added.

The final average is a 20 day average. All of the sales for the last 20 days are averaged out.

For some items I trade, I have noticed that the short term price follows my trading precicesly. This means that I am the biggest trader in the market and effectively I am setting the price. For other items, however, my trading does not appear to affect the price at all. These are the heavily traded items.

To explain the graphs further, let's assume that you are in a market with many players and your trades don't change the price too much, what should you be looking for? Let me use an analogy of two people who are runners. One is a sprinter and the other is a marathon runner. The two runners leave the starting blocks at the same time. The sprinter runs ahead and leads the way. After a while though, the sprinter starts running out of breath and slowing down.

Finally, the marathon runner catches up to the sprinter. One of two things then happens. Either(1) the sprinter has had a rest and takes off again, leaving the marathon runner behind or (2) the marathon runner passes the sprinter. When the two come together, however, it is unlikely for them to stay together if they have not been staying together before.

In the Runescape charts, the yellow line is the sprinter and the dark yellow and orange lines are like the marathon runners. When the dark yellow or orange line catches the yellow line, there will be a change in direction. This is because the yellow line has run out of steam. It's going to change direction. That's what you should be looking for on these graphs.

On real world trading these trends are often referred to as Oscillators. The oscilators are good indicators for buy, sell, oversold and over bought. Learn it and it will help you make money in future!

Glen Smith runs a web site http://TheGrandExchange.com encouraging teen's to learn the art of trading on Runescape. Visit http://itemdb-rs.runescape.com/frontpage.ws to see the market in action.


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